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Institute of Chartered Accountants of Pakistan (ICAP), Karachi        


  • Bachelor’s degree holder in Marketing or a related field


  • over 03 years proven working experience in Digital Marketing & Communication. 
  • Experience in setting up and optimizing Google AdWords campaigns. Working knowledge of HTML, CSS, and JavaScript development and constraints.


  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. He/she should have strong knowledge of SEO, PPC, Content Writing and Content Development and understanding of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, and Web Trends).

Jobs Description:

  • Up-to-date with the latest trends and best practices in online marketing and measurement and Knowledge about Graphic Designing & Video Editing will be an added advantage.         
  • Responsible to expand ICAP’s brand presence by creating & implementing marketing strategy using both offline & online methods to gain desired target audience.
  • Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, design, build and maintain our social media presence.
  • Measure & report performance of digital marketing campaigns and assess against goals (ROI & KPIs). Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies and Provide thought leadership and perspective for adoption where appropriate.
  • Developing & monitoring campaign budgets.

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