Category Managers-Karachi

For a Karachi-based company by Human Resource Solutions International (HRSI), Karachi                                     

Qualification:

• Minimum 16 years of education, preferably, Master’s from a renowned and HEC recognized university or institution / equivalent foreign degree holder institution, preferably with majors in Marketing.

Experience:

• Possess overall 7 years’ professional experience with minimum 4 years related functional experience in a middle management position. Significant experience in developing strategy, marketing plans and the execution of campaigns.
• Strong collaborator, skilled at influencing with a track record of building cross-functional relationships, negotiating with peers and creating alignment.
• Possess creative & critical thinking, problem solving, leadership, decision making, and analytical skills

  Duties & Responsibilities:

• Take full ownership of the assigned category / product lines by leading the brand development strategy & plan including budget responsibility, revenue growth management strategy, research and insights generation, future category opportunities and integrated marketing communication activation. Find linkages between different categories and integrate to improve the client’s customer value proposition and experience. Accountable for the development of the commercial plan against assigned business portfolio by fully understanding broad business priorities, integrating them with consumer insights and mindset to develop relevant, impactful, and effective marketing plans.
• Efficiently manage relationships and executions with external agencies (e.g. PR, shopper marketing, advertising, graphic design, research agencies, etc.), delivering required output while minimizing cost. Identify brand marketing channels to enter as future sources of growth and develop brand communication strategy and create integrated plans (collaboration with agencies, public relations, ATL, BTL, digital and offline creation).
• Planning digital marketing campaigns, including web, SEO / SEM, social media and display advertising.
• Measuring and reporting on the performance of all digital marketing campaigns.