Deputy Manager Brand-Karachi

For a Karachi-based company by Human Resource Solutions International (HRSI), Karachi                                     

Qualification:

• Minimum 16 years of education, preferably, Master’s from a renowned and HEC recognized university or institution / equivalent foreign degree holder institution, preferably with majors in Marketing.

Experience:

• Possess overall 3-4 years professional experience in a similar role with minimum 1-2 years related experience.
• Understanding / Experience of Agency Management.
• Strong Communication Skills (oral and written).
• Proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase.

  Duties & Responsibilities:

• Assist in the development, production, budgeting, media buying & implementation of Brand communications, advertising, promotions for brand and media strategies; and executes / plans / activities (ATL& BTL) to support brand for rolling out an effective campaign. Measure and report performance of all marketing campaigns.
• Identify trends and insights and optimize spend and performance based on the insights.
• Develops brand and business-building insights founded on a holistic understanding of consumers across channels and categories to be used in combination with shopper and customer insights.
• Liaise with Advertising and Media agencies for the development, execution and evaluation of advertising campaigns and brand activities.
• Maintain relationships with business partners including advertising agencies, vendors, printing houses etc. to ensure provision of quality services to Company and carry out service vendor hiring / engagement activities as required.
• Monitor competitor’s platforms and industry leaders across the globe. Adopt best practices where applicable.