Digital Communication Specialist/Strategist

Zeta Technologies, Islamabad                                                                            Qualification:

• Master’s Degree in Marketing / Communication from an accredited university.                                      

Experience:

• 2-3 years of professional experience in the same field.
• At least two years of experience managing social media platforms. Professional experience with LinkedIn, Twitter, YouTube, Facebook, and Instagram is essential.
• Knowledge of Hoot suite or similar Social Media Management programs to manage online postings and analysis on different platforms.
• Proficient in Google Analytics. Knowledge of Google Ads, PPC, and SEO is a must.                    

Jobs Description: 

• Developing and executing a social media plan that aligns with the overall marketing and business goals of the company and managing and scheduling posts for the company’s social media accounts.
• Monitoring and responding to comments and messages from followers and identifying and building relationships with influencers and other industry leaders.
• Analyzing and reporting on the performance of social media campaigns and initiatives and collaborating with other marketing and communications team members to ensure consistency in messaging and branding across all channels.
• Develop internal and external communications networks; pitch stories to relevant platforms;
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs). Analyze web traffic metrics and suggest solutions to boost web presence.
• Build strong client’s relationships through social media interaction. Identify advertising needs and platforms.
• Establish best practices in digital marketing