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The Institute of Chartered Accountants of Pakistan, Karachi  Qualification:

  • Master’s Degree holder majoring in Marketing with an HEC recognized university or a reputed foreign university               


  • minimum of 8 years of experience and Have extensive hands-on and strategic level experience in marketing, media management, and public relations, with 5 years at senior management level ideally leading a marketing & communication team.
  • Skills: Strong leadership qualities with the ability to set and communicate vision and strategy, implement plans and manage change

Jobs Description:

  • Devise strategic marketing plan addressing critical issues relating to marketing and communication including campaigns, events, digital & social media marketing, and public relations.
  • Initiate and implement strategies that strengthen the ICAP brand, subsequently impacting growth and promotion of the profession in a positive manner.
  • Establish and foster a strong working relationship with the industry leaders and other stakeholders.
  • Actively oversee coordination with media & advertising agencies to timely produce high-quality publications and promotional materials within budget.
  • Develop short and long-term plans and budgets for communication/public & media relation activities, monitor progress, assure adherence and evaluate performance.
  • Develop and lead the marketing & communication team, plan and prioritize set objectives, conduct appraisals and provide support for continuous improvement in their performance and results.

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