Communications Office -Nairobi, Kenya

By Aga Khan University Hospital, Nairobi for Graduate School of Media and Communications   Job Code:250003MS                                                           Qualification:

• Bachelor’s degree in communications, public relations, or a related field from a recognized university is required. Professional qualification in a related field (e.g., Chartered Institute of Marketing, International Association on Business Communicators) is preferred.

Experience:

• At least three (3) years of experience in media, corporate and/or strategic communications, or public relations.
• Demonstrated experience with digital and print marketing and communications (including writing and editing).
• Demonstrated experience creating successful communications strategies. Professional experience in curating digital/social media, is required; radio or TV experience is highly desired.
• Experience managing an agency or contractors is desired.
• Experience in teaching and training practicing professionals is desired with In-depth understanding of marketing and communications value and use of popular social media platforms major (e.g. LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare). Knowledge of web content management.
• Understanding of stakeholder/community engagement.
• Events management experience. Deep knowledge of the Kenyan and East African media industry with contacts within various media organizations. Issues management and crisis communications.
• Knowledge of the AKU/AKDN is desired. Excellent writer and critical thinker – an innovative and creative “thinker-doer” with a flexible, entrepreneurial approach to the job.
• Digital native, detail-oriented, polished, and diplomatic.
• Understanding of today’s media and communication landscape and best practices – from strategic communications planning and proactive messaging to reactive communications and crisis mitigation. Understanding of audience segmentation and how to anticipate and target communications to a variety of audiences – general public, corporate, higher education, media, NGOs, and government – both online and offline.
• In-depth knowledge and understanding of social media platforms and their participants (Facebook, Digg, YouTube, Twitter, Flickr, etc.)
• Experience in brand-building online and offline.

Jobs Description:

• Develop, implement, evaluate, and maintain a social media/web strategy. Help grow the GSMC brand.
• Manage GSMC’s social media presence across relevant channels – Facebook, YouTube, Twitter – ensuring consistent and well-curated content and Develop a regular newsletter on GSMC’s activities, as well as media topics of special relevance to regional media and communications professionals. Monitor trends, applications, and new developments in traditional and social media.
• Curate the GSMC website, creating rich and creative content from the region that is optimized for search engines.
• Curate articles on hot topics or ongoing important issues.
• Develop, maintain, and improve the GSMC website, including drafting, editing, and posting content. Develop and execute internal and external communication plans and promotional material in collaboration with the Dean and senior GSMC Management.
• Develop dynamic marketing and promotional campaigns to raise public awareness, recruit students, and assist in fund-raising.
• Create compelling messages and stories about GSMC for potential clients and donors. Create stakeholder maps in developing communication strategies, refreshed regularly based on internal and external feedback. Collaborative with AKU’s Office of Strategic Communications in messaging and strategy, particularly the design of promotional materials. Contribute to internal AKU newsletters and reports, profiling GSMC activities.
• Work effectively with Aga Khan Development Network affiliates (AKF, ADKN, EAI, etc) on overlapping communications interests/tasks. Help organize public events and seminars to raise GSMC’s public profile. Understand and “ride” the latest media trends to advance the priorities of the school.
• Writing speeches and/or developing talking points for team members, where necessary. Work with regional media houses to showcase the school’s activities; book, the school’s experts for interviews, TV and radio appearances, and conferences that raise the school’s profile.
• Monitor and report monthly on communications performance metrics and personal objectives. Actively seek opportunities to leverage GSMC faculty expertise (e.g., media interviews, web chats, etc.). Write media releases and produce content that publicizes GSMC’s work.
• Help develop innovative, original, and strategic partnerships with corporate, governmental, and non-governmental partners