GENERAL MANAGER Brand Marketing-Karachi

For Human Resource Solutions International (HRSI), Karachi         Qualification:

• Minimum 16 years of education, preferably, Master’s from a renowned and HEC recognized university or institution / equivalent foreign degree holder institution, preferably in the disciplines of Marketing and / or Management.                      

Experience:

• Minimum 15 years of professional experience, preferably in a large national/multinational organization with at least 10 years of recent functional experience in a similar role at an equivalent position with a significant B2C focus and experience of working in both regulated and deregulated markets.
• Category management experience is strongly preferred.
• Experience in digital marketing with proven projects and campaigns that created impact and drove key social media and web metrics Possess strong market knowledge of each province as the role requires local consumer understanding to develop brand equity and marketing strategies

Duties & Responsibilities:

• Develop and execute new brand strategies, improve existing brand strategies, and capitalize on emergent opportunities in line with the company’s overall business strategy. 
• Develop strategies on consumer brand-interaction in order to encourage increased purchase Have an in-depth understanding of the target audience and customer lifecycle.
• Manage and optimize budgets across traditional and new media to reach brand and commercial targets. 
• Determine KPIs for the marketing departments and track them on a regular basis. Setup, update and monitor approved calendar of events. Ensure on-time delivery/launch and present reports. Champion experimental marketing concepts, take calculated risks and find opportunities to break the clutter. Monitor competitive landscape and conduct marketing research, brand tracking, and campaign analysis. Lead go-to-market planning and drive cross-functional collaboration within the business. Ensure consistent and effective brand story throughout all touch points. Scale creative capabilities and processes through optimal combination of agency partners and internal staff.
• Develop metrics and utilize tracking toolkits to optimize creative messages and monitor performance