Manager Digital Media-SSGC, Karachi

By Sui Southern Gas Company Limited, Karachi  Job Code-8364-01 Qualification:

• Minimum MBA (majors in marketing would be preferred) OR Masters in Mass Communication

Experience:

• At least 4 years of experience. OR minimum 8 years of relevant experience                                      

Duties & Responsibilities:

• Responsible for overseeing a company’s interactions with the public by implementing digital media platforms’ content strategies including analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
• Plan and develop Digital media campaigns and Develop and implement a monthly calendar for digital media postings.
• Craft compelling content or getting it developed through advertising agencies.
• Ensure posting content across digital media accounts.
• Arrange digital media communication events such as company management podcasts and webinars, social media live coverage of internal and external physical events. Monitor and analyze running campaigns.
• Develop videos of new Company developments and achievements for beaming on Company’s digital media platforms. Supervise online / physical sessions (Khulli Kachehri) for direct customers to join and register their complaints, identify trends / critical complaints and submit to senior management with possible action plan.
• Guide team for integration of online/offline activities.
• Review suggested topics for blogs, whenever required make suggestion on additional topics.
• Review blogs written and submit for approvals.
• Ensure bloggers are meeting the contractual obligations / deadlines.
• Ensure media activities are in line with policies / guidelines and Review budgets, payments and expenses and ensure their timely preparation and submission / processing.