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For Human Resource Solutions International (HRSI), Karachi         Qualification:

  • Minimum 16 years of education, preferably Master’s from a renowned HEC recognized university or institution / equivalent foreign degree holder institution, in preferably Marketing / Finance or a related field.                      


  • Minimum 6-8 years of overall experience, preferably in a large national / multinational organization with at least 3-6 years of related functional experience in a similar role at a senior equivalent position

Duties & Responsibilities:

  • Develop and execute category and channel strategies / plans for lubricants in all channels i.e. retail, high street & industrial to achieve objectives to volume, profitability, market coverage and reach. 
  • Select effective channel mix to drive the respective category driven strategies & implement them by liaising with trade marketing, sales, brand, supply chain and production.
  • Analyze industry data, market opportunities, key learnings & consumer insight to modify category plans as required and monitor monthly external price drivers, key customer returns on price discounts and present findings & suggestions to management.
  • Conduct price related research and customer surveys to understand price drivers, brand equity and price elasticity & steer the strategic price positioning of category as per business and brand plan.
  • Develop sales and channel monitoring mechanism and system and  liaise with stakeholders to aid in development of lubricant trace and track system, integrated with SAP.
  • Oversee the portfolio strategy and suggest future product launches and/or changes to the product.
  • Create, maintain and distribute reports, trackers and various spreadsheets for management and sales team

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