Senior Manager Estate and New Initiatives

By Railway State Development & Marketing Co, Ltd, Islamabad 

Qualification:

• Master degree in Marketing or Business Administration and Preference shall be given for having certification such as Professional Chartered Marketer (CIM).

Experience:

• 15 years of demonstrated ability, of having performed on similar position            

Roles & Responsibilities:

• Developing and implementing marketing strategies: Planning and executing marketing campaigns and strategies to promote and real estate properties to potential clients. This may involve overseeing the creation and distribution of marketing materials, managing advertising campaigns, conducting market research, and analyzing market trends. Managing property listings and sales: Identifying potential properties for leasing/licensing, coordinating with real estate agents or brokers to list properties, and negotiating deals with buyers or lessees. This may also include conducting property inspections, managing rental agreements, overseeing property maintenance, and resolving any issues that arise during the transaction process.
• Conducting market research: Collecting and analyzing data on market trends, competitor activities, and customer preferences to identify opportunities and inform marketing and sales strategies. This may involve analyzing data, monitoring industry trends, studying customer behavior and preferences, and conducting market surveys or focus groups.
• Building and maintaining relationships: Establishing and maintaining relationships with real estate property developers, and other industry professionals to generate promote properties, and collaborate on marketing initiatives. This may also involve networking at industry events, attending trade shows, and participating in industry associations.
• Managing marketing budget: Developing and managing the marketing budget, ensuring that resources are allocated effectively and efficiently to maximize return on investment. This may involve tracking expenses, negotiating contracts in consultation with Contract Manager, with suppliers or vendors, and evaluating the success of marketing initiatives.  Tracking and analyzing marketing performance: Monitoring and analyzing the results of marketing campaigns and activities to measure their effectiveness and make strategic recommendations for improvement. This may include analyzing and reporting on marketing ROI.