Senior Marketing Manager New Products-Proton Mails, Multiple Cities

By Proton Mails, Geneva, Switzerland                                                      Postings: Barcelona-Spain, London-UK                                                                Qualification:

• Minimum of Bachelor’s in CS / IT / Bachelor’s or master’s degree in a relevant field of study                                      

Experience:

• 10+ years’ experience in product marketing, growth marketing, or full-stack marketing roles, with a strong focus on 0 to 1 product launches. Experience working with early-stage products to identify and iterate toward product-market fit.
• Experience in social networking, communications, or AI Demonstrated success launching both B2C and B2B products, especially in startup or scale-up environments.                                  

Duties & Responsibilities:

• Deep comfort with ambiguity, experimentation, and fast decision-making. Strong instincts for brand, creative, and storytelling, paired with a data-informed mindset.
• Ownership mentality and the ability to build from scratch and rally others around your vision.
• Ability to self-organize, prioritize, and take initiative to provide strategic recommendations on how marketing can shape growth. Generalist mindset with fluency across performance marketing, lifecycle, SEO, comms, and product marketing.                                           
• Launching new products: Conduct competitive analyses to define market white space and inform product, pricing, and marketing strategy. Lead naming, brand identity, and domain strategy for new products. Identify and validate the target audience, leveraging user research and growth experiments.
• Define positioning and messaging based on deep understanding of user needs. Own the GTM strategy for multiple early-stage product launches across Proton’s ecosystem, from beta to general access.
• Track success metrics to define product-market-fit.
• Scaling new products: Test and scale marketing channels based on impact, iterating quickly.
• Develop and execute integrated marketing plans, spanning product marketing, content, lifecycle, paid, and partnerships.
• Track and analyze success metrics tied to awareness, activation, retention, and conversion.
• Manage multiple new products at one time and define how they fit into the broader Proton brand and ecosystem.