Campaign Marketing Manager, Financial Services-London, United Kingdom

S&P Global Corporate, Islamabad           Job Code: 280618  Qualification:

• Bachelor’s degree or equivalent practical experience. 

Experience:

• Experience in a Campaign/Field Marketing role, ideally in Financial Services/B2B sector. 
• Proven communication skills, with the ability to build collaborative partnerships with cross-functional teams.
• Passionate about MarTech and has a keen interest / grasp of marketing automation platforms, CRM and social media tools e.g Pardot/Salesforce, Hootsuite, Crownpeak, LinkedIn, Google Ads, paid search, retargeting. Experience with digital and offline media. Experience developing initiatives that move the needle on key perception metrics.               

Jobs Responsibilities:

• Plan and deliver integrated marketing nurture campaigns, leveraging thought leadership content, events, product information to generate awareness and demand for S&P Global Ratings FS products.
• Work with Database and Metrics lead to create, maintain, and conduct analytics reporting across platforms and extract key insights for future campaign development and go-to-market strategies. 
• Analyze customer insights, market trends and analysis, and marketing best practices to build successful strategies, increase conversions, and generate qualified leads and Proactively communicate ideas, marketing programs, strategies, and final deliverables to internal stakeholders. Seek new ways and marketing tactics to improve key marketing metrics such as campaign response rates, quality of leads, thought leadership awareness, new product/service launch and adoption, and brand awareness building. 
• Day-to-day responsibilities include email distribution, website and social media posting and maintenance of the Financial Services part of the Ratings website.