Campaign Marketing Manager, Sustainable Finance-London, United Kingdom

S&P Global Corporate, Islamabad           Job Code: 280594  Qualification:

• Bachelor’s degree or equivalent practical experience. 

Experience:

• Extensive experience in a Campaign/Field Marketing role, ideally in Financial Services/B2B sector.
• Previous knowledge of the Sustainable Finance markets is preferred. Experience with digital and offline media.
• Experience developing initiatives that move the needle on key perception metrics.                                                      

Jobs Responsibilities:

• Plan and deliver integrated marketing nurture campaigns from start to finish. 
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, leveraging thought leadership content, events, product information to generate awareness and demand for S&P Global Ratings products. 
• Work with Database and Metrics lead to create, maintain, and conduct analytics reporting across platforms and extract key insights for future campaign development and go-to-market strategies. Analyze customer insights, market trends and analysis, and marketing best practices to build successful strategies, increase conversions, and generate qualified leads. Proactively communicate ideas, marketing programs, strategies, and final deliverables to internal stakeholders. 
• Seek new ways and marketing tactics to improve key marketing metrics such as campaign response rates, quality of leads, thought leadership awareness, new product/service launch and adoption, and brand awareness building. Keep on the cutting edge of an evolving Sustainable Finance market.