Digital Marketing Executive-Dubai, UAE

By Bits Secure IT Infrastructure LLC, UAE                                     Qualification:     

• Bachelor’s degree in Marketing, Business, or a related field. 
• Certification in Google Ads or other relevant digital marketing certifications.

Experience:

•  Proven experience in digital marketing, with a strong focus on PPC and SEO. Proficiency in using digital marketing tools such as Google Ads, Google Analytics, SEMrush, Ahrefs, and social media advertising platforms. Experience with A/B testing and conversion rate optimization. Knowledge of HTML, CSS, and basic web development principles. Strong analytical skills and the ability to interpret data to make informed decisions.  

Roles & Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels, including search engines, social media, email, and display advertising. Conduct keyword research and optimize website content for SEO to improve organic search rankings and drive traffic. Plan, execute, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising.
• Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, and other analytics platforms.
• Create engaging and SEO-friendly content.
• Manage and optimize the company’s website for improved user experience and conversion rates.
• Generate regular reports on campaign performance and provide actionable insights for improvement.