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Institute of Chartered Accountants of Pakistan (ICAP), Karachi        


  • Bachelor’s degree holder in Mass Communications, Marketing or related fields is required


  • over 03 years of experience in, academic setting, creative agencies or media in a writing role set in a marketing context. Experience of generating high-quality and meaningful content for different platforms


  • Essential Skills needed are, content writing, creative thinking & visualization, research & information search skills, diligence & attention to detail, teamwork skills to work with diverse teams, practical knowledge of digital media platforms, medium & best practices and knowledge of Microsoft Office (Word, Excel, High PowerPoint/Prezi, Outlook).  

Jobs Description:

  • Responsible for overseeing the development of ICAP’s content on all digital platforms as well as curating brand-led copy across marketing channels.
  • As an experienced content producer and copywriter, deliver content that will drive engagement with target audiences – be it prospective and existing students, global partners, employers, members or other stakeholders.
  • Experienced in developing communications for digital and print, including websites, social media, videos, advertising campaigns or marketing collateral and understand how to emphasize ICAP’s key themes and lead the development of content for different channels. 
  • Coordinate and manage marketing content on our high-traffic public facing website, leading the content to keep content fresh and dynamic, and liaising with wider department teams to ensure that it is up to date.
  • Ensure brand consistency across our content and have insight into the performance of content reach and effectiveness and manage overall cohesion and quality control of the content (copy, imagery, video) by organizing and offering internal consultancy to content providers primarily for the publications, social media platforms, website and external touch-points

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