Executive Communications & Content-IBA, Karachi

By Institute of Business Administration, Karachi               Qualification:

• BSc/BA in marketing, business administration or relevant discipline

Experience:

• 1 to 2 years including Proven experience as Executive – Communications & Content or similar role.
• Good understanding of market research techniques, data analysis and statistics methods.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g. CRM).
• Familiarity with social media and web analytics (e.g. Web Trends) with Basic knowledge of Canva & Video editing tools   

Roles & Responsibilities:

• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media and events). Social media handling includes page management and community management for all the social media assets. Visual content creation for the digital media (Event photography, stories, reels etc.)
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Initiate and control surveys to assess customer requirements and dedication. Write copy for diverse marketing distributions (brochures, press releases, etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Monitor progress of campaigns using various metrics and submit reports of performance