Digital Marketer-IBA, Karachi

For Institute of Business Administration, Karachi                         Qualification:

• At least masters degree in Business or related field from an HEC recognized university/institute.
• Certification in HubSpot, Facebook blueprint or Google certification will be preferred.  

Experience:

• At least 6 years of experience, preferably in running digital campaigns, experience in PPC, SEO and Affiliate programs.                            

Roles & Responsibilities:

• Have a thorough knowledge of platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok and SnapChat and  Own and lead online brand and product campaigns to raise brand awareness.
• Devise strategies and use performance-based metricsto track conversion rates.
• Allocate media budgets after thoroughly understanding client’s brief and objectives.
• Tweak and optimize all campaigns while they are running for best results.
• Play key role in developing components of cross-platform social media content calendars.
• Proactively seek out online chatter (listening) relating to client brands and promptly determine the next course of action (escalate, reply, follow-up, etc.).
• Generate timely performance reports for all digital campaigns, integrating social, paid media campaigns and web analytics (working with product/platform team and Use the appropriate hashtags for maximum traction. Making use of analytics tools to strategize and advise on future digital strategies to clients and for internal usage of digital assets.
• Proactively liaise with clients for regular updates and feedback on brand performance.
• Ensure content is proofed by Communications team for consistency of copy used on design material, social media content calendars and web assets.
• Schedule/ publish ads/ posts across all platforms.